Media North, a fully Black-owned adtech company in South Africa, has made steady progress since starting up a few years ago. The firm is 100% Level 1 BEE compliant and Black-owned. Munya Marongwe founded it in 2021. It focuses on digital advertising technology that helps brands run better campaigns.
The company has grown quickly. One big step was opening Notina Media Kenya, its subsidiary in East Africa. That move gave Media North a foothold in Nairobi and let it serve clients across more countries. Now, the team works with businesses in South Africa, Kenya, and other parts of the continent, plus some international ones.
What sets Media North apart is its use of modern tech for targeted ads. They partner with big global platforms to bring advanced tools to African markets. This helps local brands reach the right people without wasting money. Clients get campaigns that perform well, with clear results to track.
Based in Johannesburg’s northern suburbs, the main office sits in Randburg, close to the Sandton and Bryanston areas. Many tech and media companies operate there, so it’s a good spot for networking and hiring talent. The Kenyan office is in central Nairobi, on Tsavo Road off Mombasa Road, in Trance Towers.
Adtech is changing fast in Africa. More people use smartphones, and online shopping grows every year. Companies like Media North fill a need by offering tools that work well here. They handle everything from planning ads to measuring how they do. For brands wanting to expand in South Africa or East Africa, a local player like this can make sense.
Munya Marongwe leads the team as managing director. He started the company to bring better ad solutions to the region. Since then, Media North has built a name for reliable service. They stress working closely with clients to fit strategies to specific needs.
Media North headquarters
The advertising world in South Africa has room for more Black-owned firms at this level. Media North shows how a newer company can compete by focusing on tech and performance. As digital ads take over more budgets, firms like this will likely keep expanding.
If you’re looking for adtech partners in Johannesburg or Nairobi, Media North operates from these addresses:
– South Africa: Media North (Pty) Ltd, 372 Main Avenue, Ferndale, Randburg, 2194.
– Kenya: Notina Media Kenya (Pty) Ltd, Trance Towers, 8th Floor, Suite 807, Tsavo Road (off Mombasa Road), Nairobi.
The company continues to add new services and reach more markets. In a busy field, it stands out for its African roots and focus on results. Many watch to see what steps it takes next.
Media North Ad Formats
The Media North Ad Formats Guide provides essential insights for advertisers exploring innovative digital advertising options across Africa. Media North, a leading adtech company based in South Africa with operations extending to Kenya and other regions, specialises in bringing advanced advertising technologies to the continent. This comprehensive resource covers everything from standard formats to cutting-edge solutions, helping brands make informed decisions.
New AI-Powered Ad Formats in Digital Media
Creative Lab is the department responsible for designing tailored, high-efficiency advertisements for the clients. Whether refining existing creatives or developing new campaign concepts from the ground up, Media North employ a combination of AI-powered technology and innovative thinking to create advertisements that capture attention and effectively engage audiences. Media North’s work not only demonstrates visual excellence but also enables advertisers to acquire valuable insights and attain improved outcomes from their campaigns.
- Playable ads
- AI-driven in-image ads
- Eco ads
- Semantica 360
- YouTube Contextify
Digital advertising keeps changing fast, especially with AI playing a bigger role. Companies are rolling out new tools to make ads more engaging and relevant without relying as much on personal data. Here’s a look at some recent developments in the field.
One area getting attention is AI-driven in-image ads. These place advertisements directly inside or alongside images on websites and apps. The idea is to blend the ad with the content so it feels less intrusive. Brands can show products in a natural way, like overlaying a shoppable tag on a photo. It’s part of a shift toward more visual advertising that catches the eye without disrupting the user experience.
In-Image Ads
With Media North’s AI InImage Ads, effortlessly weave your brand messages into pertinent images on websites and mobile applications. With our cutting-edge AI algorithms, your ads become precisely targeted, boosting engagement and maximising conversions.
Embedding ads within contextually relevant images and articles allows us to capture audience attention seamlessly, enhancing brand recall and interaction without being intrusive. Rely on Media North to enhance your digital advertising approach with cutting-edge AI InImage Ads that produce tangible outcomes.
In-image ads grab attention and deliver essential insights into how audiences engage. Metrics are meticulously tracked, including in-view time, attention rate, slow scroll rate, and exposure rates, alongside the visibility of animations and page clutter.
Lumen Research highlights that InImage Ads provide crucial attention metrics, enabling advertisers to refine their campaigns and enhance performance.
Playable ads
Playable ads are another format gaining traction. These let users interact with the ad right away, often like a mini-game or demo. For mobile apps and games, this works well because people can try the product before downloading or buying. Advertisers report higher engagement rates since users spend more time with interactive content. It’s common in gaming promotions but spreading to other sectors too.
Media North’s Media North SaaS platform allows for the creation of playable advertising, which in turn allows for the execution of comprehensive omnichannel campaigns that provide measurable commercial results. By providing in-ad simulations and mini-games, these interactive ad formats turn onlookers into contributors.
Media North’s Playable Ads do more than just grab people’s attention; they also increase ad recall and desire to buy. Picture your brand’s message coming to life via interactive games, creating more meaningful connections and lasting impressions.
Eco Ads
Eco ads focus on sustainability. Some platforms now certify or highlight ads from environmentally friendly brands. They might use less energy for delivery or promote green products. With more consumers caring about the planet, these ads help companies show their commitment to lower carbon footprints in marketing. It’s a response to demands for responsible advertising.
Eco Ads powered by NEXD Ad solutions are a way for Media North to combine sustainability with performance. These climate-safe advertisements aim to reduce their negative effects on the environment without sacrificing their efficacy. Eco Ads are a great way to contact and engage your target audience while also showing that your business cares about the environment.
Experience cutting-edge, environmentally conscious digital marketing with our high-performance advertising solutions that balance profit and sustainability. Join forces with Media North and reach out to eco-conscious customers with impactful Eco Ads.
Semantica 360 Ads
Semantica 360 is a tool from Hybrid.ai that’s making waves in contextual targeting. It uses AI and computer vision to analyse entire web pages, including text, images, videos, and even audio. Instead of just matching keywords, it understands the overall meaning, tone, and sentiment. This helps place ads in safe, relevant spots that match the brand’s values. It avoids risky content and improves relevance, which can boost campaign results. Many advertisers like it because it respects privacy while still being effective.
Introducing Semantica 360 by Media North, the innovative programmatic contextual advertising solution you’ve been waiting for. This innovative platform harnesses the power of AI to analyse web content in real time, ensuring that ads are not only contextually relevant but also precisely targeted for maximum impact.
With a deep understanding of the meaning and context of every page, Semantica 360 guarantees that your ads are displayed alongside pertinent content, boosting user engagement and maximising campaign success. Rely on Media North to enhance your advertising approach with Semantica 360, delivering unmatched accuracy and effectiveness in programmatic advertising.
YouTube Contextify
On YouTube, there’s talk of features like Contextify, which aims to better match ads to video content using AI. It analyses the video context to serve more fitting promotions. This could mean ads that align closely with what’s being watched, leading to better viewer response.
Discover the ultimate power of YouTube advertising through Media North’s YouTube Contextify. Our cutting-edge AI technology seamlessly integrates ads within YouTube videos, guaranteeing a perfect match with both the video content and viewer preferences.
Utilising contextual relevance allows us to enhance ad effectiveness and captivate viewers, resulting in increased conversion rates and stronger brand loyalty. Media North harnesses the power of YouTube Contextify to help your brand forge genuine connections with audiences on the globe’s leading video platform, ensuring measurable outcomes and boosting your digital advertising ROI.
Overall, these innovations show how AI is helping advertisers reach people in smarter ways. Privacy rules are tighter now, so contextual and interactive approaches are filling the gap left by cookies phasing out. Brands using these tools often see better performance, though testing is key to see what works for specific audiences.
Experts say this trend will continue into next year. More platforms will add similar features. For businesses, staying updated on these options can make a real difference in ad spend efficiency. Small changes in targeting or format can lead to noticeable improvements in clicks and conversions.
If you’re running campaigns, it’s worth checking out these new formats. They might fit your goals better than older methods. The ad world isn’t slowing down, and AI is at the centre of it.
Understanding Media North Ads Company
Media North stands out as a premier digital advertising technology partner in Africa. The company focuses on delivering high-impact ad solutions that connect brands with audiences in meaningful ways. By partnering with global leaders in adtech, Media North introduces tools like AI-driven placements and interactive formats that go beyond traditional display ads.
The team at Media North emphasises professionalism and quick execution, making it a reliable choice for agencies and direct advertisers. With offices in South Africa and a presence in Kenya through Notina Media Kenya, the company serves a growing market hungry for effective digital campaigns. Brands benefit from detailed analytics and brand-safe environments, ensuring campaigns reach the right people at the right time.
Many clients praise the innovative approach, noting how Media North helps overcome common challenges like ad blockers and low engagement. The focus on contextual relevance sets it apart from generic platforms.
Media North Ad Formats IAB Compliance
Media North ad formats align closely with Interactive Advertising Bureau (IAB) standards, ensuring compatibility and best practices. While the company excels in proprietary innovations, core offerings adhere to IAB guidelines for display, video, and native ads.
Standard banner sizes, interstitials, and video units follow IAB recommendations for aspect ratios and file specifications. This compliance allows seamless integration across publishers and devices. For instance, mobile ads use responsive designs that match IAB’s New Ad Portfolio, supporting flexible experiences on phones and tablets.
Interactive elements, such as expandable units, respect IAB limits on expansion and autoplay to maintain user experience. Brands can confidently create assets knowing they meet industry norms for viewability and measurement.
Key Media North Ads Features and Specifications
Media North ads featuring specifications highlight several standout technologies. AI InImage ads intelligently place creatives within images on publisher sites, blending seamlessly for higher engagement without disruption.
Playable ads let users interact with mini-games or demos before committing, ideal for app promotions or product trials. Semantica 360 uses semantic analysis for precise contextual targeting, placing ads alongside relevant content.
Eco Ads prioritise sustainable practices, reducing carbon footprints through optimised delivery. YouTube Contextify enhances video campaigns with contextual overlays on YouTube. Dynamic Creative Optimisation (DCO) tailors ads in real-time based on user data.
Specifications include high viewability rates via MOAT certification and detailed reporting on impressions, clicks, and conversions. Formats support HTML5 for rich media, with file size limits ensuring fast loading.
Media North Ads in Kenya
Media North ads in Kenya operate through a dedicated office in Nairobi, making it accessible for local brands and agencies. Located in Trance Towers on Tsavo Road, the Kenyan arm brings the same advanced technologies to East Africa’s vibrant market.
Advertisers in Kenya appreciate the localised support and understanding of regional audience behaviours. Campaigns can target urban centres like Nairobi and Mombasa effectively. The platform supports Swahili creatives and culturally relevant placements.
Many Kenyan businesses use these ads for e-commerce, fintech, and consumer goods promotion, seeing strong returns in a mobile-first environment.
Media North Ads CPC CPM
Media North’s ads, CPC, and CPM calculator tools help advertisers estimate costs and optimise budgets. While exact rates vary by campaign, industry benchmarks show competitive pricing.
CPC (cost per click) models suit performance-driven goals, where payment occurs only on clicks. CPM (cost per mille, or thousand impressions) works well for awareness campaigns. To calculate potential spend: for CPM, divide total budget by desired impressions in thousands, then multiply by rate.
A simple hack involves testing small budgets to gather data, then scaling. High CPM or CPC often correlates with premium targeting. Media North’s contextual tools can boost efficiency, lowering effective costs over time. Media North CPC can hit $5 or CPM $25 with Africa traffic.
Tips for Media North Ads: CPC and CPM High Performance
Achieving high media north ads CPC and CPM rates requires strategic optimisation. Focus on compelling creatives that encourage interaction to improve click-through rates.
Use precise targeting to reach engaged audiences, reducing wasted impressions. A/B test formats like InImage versus standard banners. Monitor analytics closely and adjust bids during peak times.
Combining CPC for direct response with CPM for upper-funnel awareness often yields balanced results. Seasonal adjustments in Kenya, like during holidays, can elevate performance.
Media North Ads Payment Methods
Media North ads, payment methods and services offer flexibility for advertisers. Common options include bank transfers, credit cards, and invoicing for larger campaigns.
Payments are typically net-30 or prepaid for smaller tests. The platform provides transparent billing with detailed breakdowns of spend by format and performance.
Support services include dedicated account managers who guide on payment setups and campaign launches.
Media North Ads Publishers Payment
- M-PESA
- Bank
- PayPal
The minimum withdrawal threshold is $100.
Media North Ads Requirements
Media North ad requirements for publishers must meet 500,000 pageview traffic on a monthly basis with niche content, not mixed content. Media North ad requirements for Africa for advertisers are straightforward, focusing on compliance with local regulations. Creatives must adhere to brand safety guidelines and avoid prohibited content.
Technical specs include standard file types like JPG, PNG, and GIF for static and HTML5 for rich media. Minimum budgets vary but start low for testing.
In countries like South Africa and Kenya, ads need to respect data privacy laws similar to POPIA and Kenya’s Data Protection Act.
Media North Ads Revenue Potential
Media North ad revenue for publishers or affiliates can be substantial through their partner programmes. While primarily advertiser-focused, integrations with publishers yield solid earnings via high fill rates and contextual matches.
Advertisers see revenue growth from increased conversions and brand lift. Case studies show significant ROI in competitive sectors.
Media North Ads Review
Media North ads reviews from users highlight reliability and innovation. Clients commend the team’s responsiveness and campaign results. The Media North ads support team is excellent.
Positive feedback centres on easy setup, strong performance metrics, and value compared to global platforms. Some note the learning curve for advanced formats but praise support.
Overall, it’s rated highly for African markets seeking sophisticated yet accessible adtech.
Exploring Media North Creative Lab Opportunities
Media North creative lab opportunities allow brands to develop custom ads tailored for maximum impact. The lab moves beyond standard templates, creating bespoke experiences based on in-content integration.
Opportunities include collaborating on interactive campaigns, testing new formats, and accessing expert designers. Brands gain from higher memorability and consideration lifts.
Media North creative lab reviews emphasise the quality and effectiveness of custom creatives. Users report increased engagement and better brand-consumer connections.
The hands-on approach receives praise for understanding client needs and delivering high-performing assets quickly.
Visiting the Media North Creative Lab Website
The Media North Creative Lab website section details how standard production falls short in digital engagement. The lab’s custom executions drive better results through involvement and relevance.
Visit medianorth.co.za/creative-lab for examples and contact info to explore partnerships.
Media North continues to lead in African digital advertising, offering tools that evolve with market needs. Whether starting small or scaling large, their formats and services provide robust options for success. Advertisers in Kenya and beyond find valuable partnerships here, blending global tech with local expertise for optimal outcomes.
Media North boarding summary
North Performance, the dedicated performance division of Media North, is focused on achieving excellence in every aspect of performance. Driven by their advanced DSP and cutting-edge machine learning tool designed specifically for app campaigns, we enhance every facet of digital performance. With their combined demand-side and sell-side platform, enhanced by a robust data management system and creative studio, Media North stand out in their ability to elevate advertising efficiency and drive exceptional results.
No matter if you’re buying or selling, North Performance DSP equips you with the essential tools and insights to thrive throughout the entire ecosystem. Predictious focuses exclusively on engaging active users, steering clear of specific fraud types, and ensuring that your budget is not wasted on inactive users and bots. A cohesive platform designed to drive your lower-funnel success.
